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Puts the smartphone at the heart of the omni-channel system for a rich shopping experience.
September 13, 2016
By: DAVID SAVASTANO
Editor, Ink World Magazine
Gemalto has been chosen by Market Pay, payment institution of the world’s second biggest retailer, to deploy a mobile payment solution for its “PASS” banking card in Spain. This project is part of a multi-channel strategy that leverages connected technologies to further enhance the shopping experience. Gemalto’s Allynis Trusted Service Hub (TSH) will allow the customers to load a digital version of their existing Carrefour banking card, as well as the retailer loyalty program, onto an Androi...
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